Apple’s two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration with Hermes.Below is a summary of the product features and specification as on the day of the unveiling.
Apple iPhone 6S and 6S Plus
The iSight rear camera now offers 12MP images – a 50% increase from the 8MP snapper on the iPhone 6 – and 4K video. The feature of Live Photos whereby it records video and audio a second or so before and after your snapshot and inside there's the new A9 chip powering it all, making it 70% faster at CPU tasks than the A8.
Full detail of Apple iPhone 6S and iPhone 6S Plus HERE
The new Apple TV
Apple TV is its most important new addition.
The fourth-generation Apple TV combines integrated Siri, a motion-sensing Wii-like remote control and a brand new TV OS for a complete experience overhaul and an App Store. The new Apple TV is about 10 millimeters taller and will be available in late October with a 32-GB model or and a 64-GB model. Interestingly, it does not have the latest A9 Apple processor, it uses a 64-bit A8 processor that can stream 60 frames per second at 1080p.
The key innovation is a layered Apple TV OS that you can navigate via a new Bluetooth remote - aka Siri Remote, the new Apple Siri Remote includes a built-in gyroscope, and it recharges via an Apple Lightning connector, that also include a touch-sensitive section along with tactile buttons. There's a mike for using Siri to help you find videos, apps, and content from apps. You can even direct Siri to help out during playback. Apple also added a new Apple Music app, which closely aligns with the new Apple Music experience with iTunes and iTunes Radio.
As for other kinds of content, namely live sports and games, the new Apple TV is enabling those living room experiences, too. With a new MLB.com @ Bat app for Apple TV, customers can stream live games, view live data synced to the game broadcast, watch two games at the same time in split-screen mode, and easily navigate all of it through a combination of the new Apple TV remote and the app, the new Apple TV remote can be used as a controller for games.
"We believe the future of television is apps." said Tim Cook the CEO of Apple.
Brand New iPad Pro
The new iPad Pro comes in three models: 32 GB with WiFi, 64 GB with WiFi and 128 GB with WiFi + Cellular, with the new iPad Pro, the iPad mini 2 now slides down to become Apple's entry-level tablet, during the unveiling Apple briefly mentioned a new iPad mini 4, which sports the processing power of the iPad Air 2 crammed into the iPad mini 4 form factor.
The iPad Pro is 1.8x faster than the iPad Air 2 it uses the new Apple A9X chip, which has twice as much memory bandwidth as the previous generation A8X chip, as well as storage performance that's twice as fast, with iMovie, the iPad Pro is capable of editing three streams of 4K video simultaneously.
"The iPad Pro built to revolutionize our viewing habits with a desktop-class performance," said Phil Schiller
Apple Watch and Apple Watch Hermes
Apple Watch was the first on Tim's list as Watch OS 2 was unveiled for the device. A new Facebook Messenger app, GoPro integration, transit directions and a "game-changer for healthcare" in the form of Airstrip, which allows doctors to keep real-time tabs on patients through data such as heart rate gathered by the Watch. There are also new watch faces, more customizations options and a Time Travel feature (not literally) where you can check your schedule ahead and in the past. Apple Watch also got another fashionable upgrade as Apple flaunted brand new leather bands from fashion label Hermes, which come with the Apple Watch and Hermes watch face.
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