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Shot on iPhone TV ads

Apple is continuing to emphasise its ‘Shot on iPhone’ campaign, where it features photos and videos taken by ordinary iPhone users, with two new video commercials. One of the ads features a close-up clip of a squirrel eating a nut, credited to Linda H and the other is a macro close-up clip of an ant carrying a leaf by Tim W.
Apple’s long-running ‘Shot on iPhone’ campaign conveys the power of the iPhone as a camera, with negligible marketing copy.

The ad portrays the idea that anyone can take great photos with the iPhone, not just professional photographers. Shot on iPhone started as a static image campaign on city billboards, television commercials, and magazine advertisements. It recently used the concept for a clever celebration of Bastille Day in Japan. It has also rolled out a series of billboards featuring vibrant color iPhone photography.
Shot on iPhone has been very successful for Apple marketing. It began with the iPhone 6 two years ago and the company has embraced its messaging ever since. With the iPhone 7 set for major camera upgrades (including a new dual-camera system for the iPhone 7 Plus), it’s likely ‘Shot on iPhone’ advertising will continue for the foreseeable future.

The two videos appeared on Apple’s YouTube channel are embedded below:

Shot on iPhone by Linda H.
video

Shot on iPhone by Tim W.
video

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