Skip to main content

Shot on iPhone TV ads

Apple is continuing to emphasise its ‘Shot on iPhone’ campaign, where it features photos and videos taken by ordinary iPhone users, with two new video commercials. One of the ads features a close-up clip of a squirrel eating a nut, credited to Linda H and the other is a macro close-up clip of an ant carrying a leaf by Tim W.
Apple’s long-running ‘Shot on iPhone’ campaign conveys the power of the iPhone as a camera, with negligible marketing copy.

The ad portrays the idea that anyone can take great photos with the iPhone, not just professional photographers. Shot on iPhone started as a static image campaign on city billboards, television commercials, and magazine advertisements. It recently used the concept for a clever celebration of Bastille Day in Japan. It has also rolled out a series of billboards featuring vibrant color iPhone photography.
Shot on iPhone has been very successful for Apple marketing. It began with the iPhone 6 two years ago and the company has embraced its messaging ever since. With the iPhone 7 set for major camera upgrades (including a new dual-camera system for the iPhone 7 Plus), it’s likely ‘Shot on iPhone’ advertising will continue for the foreseeable future.

The two videos appeared on Apple’s YouTube channel are embedded below:

Shot on iPhone by Linda H.

Shot on iPhone by Tim W.



Popular posts from this blog

Apple TV, 12.9 inches iPad Pro, Apple Watch and iPhone 6S features after release

Apple’s two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration with Hermes. Below is a summary of the product features and specification as on the day of the unveiling.

Apple iPhone 6S and 6S Plus
Tim Cook describes the handsets as "the most advanced smartphones in the world" and sees the introduction of 3D Touch – a next-generation touchscreen like that used in Apple's Macbook trackpad and Apple Watch display where users can open up more features and menu option as they apply more pressure.

Upgrade to the Nougat

We  are happy to announce the official upgrade schedule of the different Infinix smartphones that will receive the Android Nougat update.

Nuogat Andriod 7.0 features

The new OS is loaded with new features and refinements, each one improving upon the overall Android experience. Some changes, such as bundled notifications, are quite obvious. Then there are the less visible changes, such as a new multitasking shortcut. Follow along as we take a look at what’s new in Google’s latest mobile OS.

Quicker multi-tasking
You can now double-tap the recent apps button to quickly switch between your two most recently used apps. For example, say you’re in Gmail but need to look something up in Chrome to include in an email. You can open Chrome, find and copy a link, then double-tap the recent apps button and your device will switch back to Gmail.